In response to:

How to Run Ahead of the Ticket

Mike1053 Wrote: Dec 19, 2012 10:03 AM
I dont often disagree with Medved but he is dead wrong here. It's speculation to suggest that Reagan won in '80 because he was a movie star, but it's fact that he won 40+ states TWICE as an unapologetic conservative who didn't budge towards the center

A version of this column appeared in THE DAILY BEAST.

If Republicans hope to break their wretched streak of disappointing presidential campaigns – losing the popular vote in five of the last six White House contests – they should learn crucial lessons from the only candidate in that dismal span who proved notably more popular than his party’s national brand: John McCain.

Indignant conservatives may instantly object, citing the conventional wisdom that viewed McCain’s campaign as singularly hapless and inept, and noting the undeniable fact that the Arizona Senator’s opponent, Barack Obama, won a higher percentage of the popular vote...