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USDA Using Spanish Soap Operas to Promote Food Stamps

Marlette John Wrote: Jul 14, 2012 3:16 PM
No completely, but that is not the point. The country is more stable and richer when the bottom 80% make more.

The USDA continues its quest to drive up Food Stamp participation with a new advertising campaign. This new strategy, aimed at Spanish speaking households, might have been amusing if it wasn’t so wasteful. reports:


The government has been targeting Spanish speakers with radio “novelas” promoting food stamp usage as part of a stated mission to increase participation in the Supplemental Nutrition Assistance Program (SNAP), or food stamps.


Each novela, comprising a 10-part series called “PARQUE ALEGRIA,” or “HOPE PARK,” presents a semi-dramatic scenario involving characters convincing others to get on food stamps, or explaining...
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