Conservatives need to support their arguments with creative storytelling.

Conservatives need to support their arguments with creative storytelling.

HABEEB: The fact is, it’s easier to sell a political narrative to America when it comports with the cultural narrative we see and hear every day.

“The universe is made up of stories, not atoms,” the poet Mariel Rukeyser once said. Stories, not facts, are the way people process information. Screenplays, plays, scripts, and stories are packed not with hard data but something more powerful and human: emotional data. That’s why we remember stories long after we’ve forgotten facts. Stories stir our souls.