In 1968, cigarette maker Philip Morris launched a brand of smokes just for women. Marketed with the provocative slogan, “You’ve come a long way, baby,” Virginia Slims offered an elegant profile and an image that suggested freedom, empowerment and equality.
Unfortunately for women, “Skinny Ginnys” were not a cultural or political statement, they were just cigarettes. The brand caused nicotine addiction and lung cancer but also was responsible for a rapid increase in smoking among teen girls.
Nonetheless, sales of Virginia Slims made buckets of money for a whole lot of savvy men in sales and marketing. Chalk one up for...










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