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Video: The Gold Standard in 'You Didn't Build That' Ads

Jerry2360 Wrote: Jul 27, 2012 1:10 PM
Who writes these ads? Why do they always build a case and then don't clinch the sale. It's always a wimpy ending. "Let them be strong again?" Geez! Make the point!

Near perfection from the American Future Fund:
 


I only say near perfection because it's 90 seconds long, and therefore not television-friendly.  I suppose they could air the full thing, but it would be exceedingly -- if not prohibitively -- expensive.  Other than the length, it's virtuosic.  Using Obama's counter-ad at the outset (and again, devastatingly, at the end) is a stroke of genius because it allows viewers to hear the president's revisionist excuse, followed immediately by his full original remarks.  No editing required, aside...