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Video: The Gold Standard in 'You Didn't Build That' Ads

JAMES1105 Wrote: Jul 27, 2012 3:03 PM
90 seconds should cost the same as three 30 seconds, right? At least run this sucker a few times on each network in prime time. It would be highly effective. I think people are getting bored with the routine, quick-talking 30 second ads that fly by. This might actually make people watch a little closer, and you really only need to see it once or twice . . .

Near perfection from the American Future Fund:
 


I only say near perfection because it's 90 seconds long, and therefore not television-friendly.  I suppose they could air the full thing, but it would be exceedingly -- if not prohibitively -- expensive.  Other than the length, it's virtuosic.  Using Obama's counter-ad at the outset (and again, devastatingly, at the end) is a stroke of genius because it allows viewers to hear the president's revisionist excuse, followed immediately by his full original remarks.  No editing required, aside...