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How to Run Ahead of the Ticket

IsraelFirsterSecond Wrote: Dec 19, 2012 9:39 AM
Its not the campaigns Mr. Medved, its the campaignees that are disappointing.

A version of this column appeared in THE DAILY BEAST.

If Republicans hope to break their wretched streak of disappointing presidential campaigns – losing the popular vote in five of the last six White House contests – they should learn crucial lessons from the only candidate in that dismal span who proved notably more popular than his party’s national brand: John McCain.

Indignant conservatives may instantly object, citing the conventional wisdom that viewed McCain’s campaign as singularly hapless and inept, and noting the undeniable fact that the Arizona Senator’s opponent, Barack Obama, won a higher percentage of the popular vote...