Public Schools Unclear on Obama School Message

I am shocked that the speech was not available to my son at his school.
The message, the President is sending, is simple, clear and powerful. It is nothing but--don't drop out of school, work hard, respect your educators (teachers, parents).
Is it so difficult to accommodate the 10 minute speech during first day schedule?
Well looks like the schools, which did not let their students listen to the speech, are sending quite opposite message from Presidents Obama's.