The majority did not care for President Obama’s record.
We lost because the majority wants Big Government taking care of them.
The majority wants the Government to take money from the Rich: both, to punish them (because being rich is considered being bad and greedy), and to use their money to take care of them via Government sponsored welfare.
In short: THE MAJORITY WANTS TO BE TAKEN CARE OF.
GOP Principles have no space there. We do not have any product the Majority would like because the only principles the GOP has are American Principles.
Any change requires pain. Whatever we are doing now is easy (we
think) compared to change, whatever it may be. Changing is hard. It
requires us to think anew, to change our habits, our processes, our
language. It's venturing out into the unknown. Without a compelling
reason, people will stay the same and not change.
People begin to change only when the pain of what they are doing becomes more painful than the pain of change.
Republicans -- it is time for change.
The election last week was painful -- at least for me, a lifetime conservative.
...
Had you run a real conservative who had spelled out in detail how he was going to shrink government (both in and out of the bedroom) and increase our freedoms (for both rich and poor, white and other), you might have won.