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Cal Logo 2.0: Let There be UC Lite

David1334 Wrote: Dec 13, 2012 9:32 AM
The University of Caliifornia is a lost cause - witness Robert Reich, among others, on the faculty. Why waste time and electrons on it?

When you think about it, it's amazing that the high-minded swells at the University of California didn't unveil a new logo sooner. The old logo, which will continue to appear on diplomas and official letters, features the school motto, "Let there be light." Ancient. An English translation of a Latin phrase. And a book. Dead-tree lit. 1868? Dead white guys. Under a star. Too militaristic.

But it wasn't political correctness that relegated the old UC seal to the dusty top shelf reserved for weighty documents only. The new logo, explained UC spokesman Steve Montiel, is "an operational thing." The...