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USDA Using Spanish Soap Operas to Promote Food Stamps

Connie281 Wrote: Jul 14, 2012 3:10 PM
Let me count the ways . . . No, let me just start with a personal example: the Bush tax cuts in 2003 gave me and my husband (who together made less than $100,000 a year) a $2000 break from the taxes we paid the year before.

The USDA continues its quest to drive up Food Stamp participation with a new advertising campaign. This new strategy, aimed at Spanish speaking households, might have been amusing if it wasn’t so wasteful. reports:


The government has been targeting Spanish speakers with radio “novelas” promoting food stamp usage as part of a stated mission to increase participation in the Supplemental Nutrition Assistance Program (SNAP), or food stamps.


Each novela, comprising a 10-part series called “PARQUE ALEGRIA,” or “HOPE PARK,” presents a semi-dramatic scenario involving characters convincing others to get on food stamps, or explaining...
Related Tags: USDA Barack Obama Food Stamps