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USDA Using Spanish Soap Operas to Promote Food Stamps

Connie281 Wrote: Jul 14, 2012 3:05 PM
Marlette, Medium household sizes have gone down (fewer wage earners per household) since then. While individual income has risen, when you look at households, it's "flat."

The USDA continues its quest to drive up Food Stamp participation with a new advertising campaign. This new strategy, aimed at Spanish speaking households, might have been amusing if it wasn’t so wasteful. reports:


The government has been targeting Spanish speakers with radio “novelas” promoting food stamp usage as part of a stated mission to increase participation in the Supplemental Nutrition Assistance Program (SNAP), or food stamps.


Each novela, comprising a 10-part series called “PARQUE ALEGRIA,” or “HOPE PARK,” presents a semi-dramatic scenario involving characters convincing others to get on food stamps, or explaining...
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