USDA Using Spanish Soap Operas to Promote Food Stamps

USDA Using Spanish Soap Operas to Promote Food Stamps

The USDA continues its quest to drive up Food Stamp participation with a new advertising campaign. This new strategy, aimed at Spanish speaking households, might have been amusing if it wasn’t so wasteful. Breitbart.com reports:

The government has been targeting Spanish speakers with radio “novelas” promoting food stamp usage as part of a stated mission to increase participation in the Supplemental Nutrition Assistance Program (SNAP), or food stamps.

 

Each novela, comprising a 10-part series called “PARQUE ALEGRIA,” or “HOPE PARK,” presents a semi-dramatic scenario involving characters convincing others to get on food stamps, or explaining...