As Boorstin explained, the pseudo-event was orchestrated and planned to receive maximum public attention, even if the event itself was really unimportant. Pseudo-events merely look important, because the media and the public agree to act as if they are. As Boorstin explained, the pseudo-event is not something that happens by...
Watching the American scene in the 1960s, historian Daniel Boorstin, invented the idea of the “pseudo-event.” The rise of television and modern mass media had produced a transformation of the news business, so that what now mattered was not if an event was important, but only if it was “newsworthy.”
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