In response to:

Obama's Numbers Went Down, but Romney Never Inspired Voters to Vote

Brian1904 Wrote: Dec 27, 2012 9:52 AM
I would add to the analysis. “Kerry voters were motivated more by negative feelings for Bush…" Bush spoke about issues in moral terms – good versus evil, right and wrong – a repulsive viewpoint for the Left. To the Left, guns, racism, poverty, and colonialism cause crime, not bad individual behavior and bad values. “Romney, like Kerry, depended on voters' distaste for the incumbent…” The Romney campaign ran as Mr. Fixit. He may have been more successful had he highlighted, not hid from the ideological differences. E.g. Do you, Americans, want to be ruled by centralized force and coercion of the Left or by more cooperative, compromising, and localized self government as envisioned by the founders?
In combing through the results of the 2012 election -- apparently finally complete, nearly two months after the fact -- I continue to find many similarities between 2012 and 2004, and one enormous difference.

Both of the elections involved incumbent presidents with approval ratings hovering around or just under 50 percent facing challengers who were rich men from Massachusetts (though one made his money and the other married it).

In both cases, the challenger and his campaign seemed confident he was going to win -- and had reasonable grounds to believe so.

In both elections, the incumbent started running a barrage...