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Advice to GOP Candidates: Avoid Adjectives, Nouns Are Good Enough

Barack-A-Sorros Wrote: Aug 25, 2010 1:25 PM

You are correct. The problem is a handful of Liberal Republicans get elected each election cycle which stops any serious reforms. Being the Majority Party is one thing. Being the Majority of Conservatives is another. Part of the problem is Independants don't tune into the issues until a couple weeks before and election. Then they go to the polls with little or no information and frequently just vote for the candidate who "sounds the best."

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Advice to GOP Candidates: Avoid Adjectives, Nouns Are Good Enough

Attention GOP candidates: There is no need, this year, to load up negative ads with adjectives painting your opponents as evil big spenders in the thrall of the Washington establishment. The simple facts of your opponents' voting records are enough to defeat them. Just the facts, ma'am.

Republican negative ad writers always delight in describing the stimulus package as bloated, wasteful, government-growing and useless. The adjectives get in the way. The polling we've done indicates that the simple words "stimulus package" convey all that and more.

There is no need to call Barack Obama's health care legislation "a...

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