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There is no need, this year, to load up negative ads with adjectives painting your opponents as evil, big spenders in the thrall of the DC establishment. The simple facts of your opponents' voting records are enough to defeat them. Just the facts, ma'am.
Republican negative ad writers always delight in describing the Stimulus package as bloated, wasteful, government-growing, and useless. The adjectives get in the way. The polling we've done indicates that the simple words "stimulus package" convey all that and more.
There is no need to call Obama's health care legislation "a government attempt to take over...












Advice to GOP Candidates: Avoid Adjectives, Nounds are Good Enough