In this Saturday, July 28, 2007 ,file photo, Chef Jim Hollywood works in the kitchen at Sweetie Pie's, a soul food restaurant owned by Robbie Montgomery, in St. Louis. Turning small bus

 

              In this Saturday, July 28, 2007 ,file photo, Chef Jim Hollywood works in the kitchen at Sweetie Pie
In this Saturday, July 28, 2007 ,file photo, Chef Jim Hollywood works in the kitchen at Sweetie Pie's, a soul food restaurant owned by Robbie Montgomery, in St. Louis. Turning small business owners into stars has become a winning formula for television producers, but some businesses featured in them are cashing in, too. Sales explode after just a few episodes air, transforming these nearly unknown small businesses into household names. (AP Photo/Jeff Roberson)