This book cover image released by Against All Odds Productions shows "The Human Face of Big Data," by Rick Smolan and Jennifer Erwitt. At nearly five pounds (a companion iPad app is av

 

              This book cover image released by Against All Odds Productions  shows "The Human Face of Big Data," by Rick Smolan and Jennifer Erwitt. At nearly five pounds (a companion iPad app is av
This book cover image released by Against All Odds Productions shows "The Human Face of Big Data," by Rick Smolan and Jennifer Erwitt. At nearly five pounds (a companion iPad app is available), it is being delivered Tuesday by the publisher to what it calls some of the world's most influential people, including the CEOs of Yahoo and Starbucks and Amazon, Oprah Winfrey and New York Mayor Michael Bloomberg. The goal, say those behind the project, is to "ignite a conversation about an extraordinary knowledge revolution." (AP Photo/Against All Odds Productions)