Plarium CEO Avi Shalel sits in his office in Herzliya near Tel Aviv July 10, 2012. Israel-based online games developer Plarium, whose multi-player game Total Domination has attracted 20 million users in just a year, expects revenue to double annually in coming years as it launches new games and enters new markets such as the United States.Picture taken July 10, 2012. REUTERS/Nir Elias