In this 1978 photo made available by PriMedia shows Barry Becher at a studio using a hammer on a Ginsu knife. Becher, a marketing mastermind and infomercial pioneer best know for bringi

 

              In this 1978 photo made available by PriMedia shows Barry Becher at a studio using a hammer on a Ginsu knife. Becher, a marketing mastermind and infomercial pioneer best know for bringi
In this 1978 photo made available by PriMedia shows Barry Becher at a studio using a hammer on a Ginsu knife. Becher, a marketing mastermind and infomercial pioneer best know for bringing Ginsu knives to the American public, died of complications from surgery. He was 71. Becher was buried in Tamarac, Fla., on Monday, June 25, 2012. His family is considering etching in his tombstone one of the carchphrases he help popularize: "But wait, there's more." (AP Photo/PriMedia)