File photo of New York Knicks' Jeremy Lin

File photo of New York Knicks
New York Knicks' guard Jeremy Lin (17) shoots over Minnesota Timberwolves' center Nikola Pekovic (14) during the first half of their NBA basketball game at the Target Center in Minneapolis in this February 11, 2012 file photo. As the first ripples of "Linsanity" hit Asia, ethnic Chinese-American Jeremy Lin's fairytale rise has marketing men rubbing their hands with glee as they contemplate a potential candidate to fill the very large shoes left by last year's retirement of Yao Ming. A clean-cut Harvard graduate rejected by a string of NBA teams, New York Knicks guard Lin has emerged suddenly over the last couple of weeks to inspire a franchise which has underperformed for years in one of the world's biggest sports markets. REUTERS/Eric Miller/Files (UNITED STATES - Tags: SPORT BASKETBALL BUSINESS)