A visitor plays with a 'Playstation' at an exhibition stand at the Gamescom 2009 fair in Cologne

 
A visitor plays with a
A visitor plays with a 'Playstation' at an exhibition stand at the Gamescom 2009 fair in Cologne August 22, 2009. U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games in a major push to concentrate on narrow, valuable groups of consumers, a new study shows. REUTERS/Ina FAssbender