To match Reuters Life! -CUPCAKES/

 
To match Reuters Life! -CUPCAKES/
Butch Bakery proprietor David Arrick stands behind a collection of "masculine" cupcakes during an interview in New York July 16, 2010. When former Wall Street lawyer Arrick lost his job during the U.S. recession, he decided to change careers and capitalize on the popularity of cupcakes in New York City. "I saw that cupcakes were hot and cupcake businesses were thriving," he said. "But they're all very feminine and pink. A lot of them are frilly with jelly beans and sprinkles." So Arrick put a masculine twist on the cupcake and started Butch Bakery. To match Reuters Life! -CUPCAKES/ REUTERS/Lucas Jackson (UNITED STATES - Tags: FOOD SOCIETY)