During the moment viewers usually make a dash for the refrigerator, the Emmy Awards tried to keep them in front of their screens.
As the TV Academy's chairman, Bruce Rosenblum, was touting the organization's community works and educational efforts, he led Sofia Vergara to a platform and turned on a switch that had the "Modern Family" actress rotating as he spoke.
A smiling Vergara vamped and preened in her white gown as McIntyre rattled on.
The blowback on social media was immediate, with several comments suggesting Vergara was being objectified and the bit was sexist.
The actress disputed that backstage.
"It's absolutely the opposite," she said. "It means that somebody can be hot and also be funny and make fun of herself and work and enjoy and make money."
Vergara also said she knows who started the negative comments.
"I know who she was, has no sense of humor and should lighten up a little bit," she said.
— Beth Harris: www.twitter.com/bethharrisap
EDITOR'S NOTE — Show Bits brings you the 66th annual Primetime Emmy Awards in Los Angeles through the eyes of Associated Press journalists. Follow them on Twitter where available with the handles listed after each item.
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