Some stores freezing out Ben & Jerry's new flavor

AP News

10/20/2011 5:31:23 PM - AP News
HARTFORD, Conn. (AP) — One of Ben & Jerry's newest ice cream flavors is getting a cold shoulder from some supermarket chains.The new Schweddy Balls limited-edition flavor featuring fudge-covered rum balls has brought chuckles from fans of the "Saturday Night Live" skit on which it's based. But some supermarket chains aren't laughing — or sticking the item on their shelves since it was introduced last month.The chains aren't saying whether it's a response to complaints from the One Million Moms group. That Mississippi-based organization is putting on the heat, saying the name turns something innocent into something repulsive.A spokesman for Vermont-based Ben & Jerry's says Schweddy Balls is stocked in about 30 percent of stores where its products are sold, and is its most popular limited-edition flavor so far.