Football has long been the athletic stepchild at inner-city Crenshaw High School. Trophy cases are crammed with basketball awards. Gym walls are lined with hoops championship flags.

But the football team is undefeated this season and headed for the California state championship bowl game this weekend, and the coach attributes part of the success to an unlikely off-field source: rapper Snoop Dogg.

Nine of this year's Crenshaw High School Cougars went through the 5-year-old Snoop Youth Football League, representing the first crop of varsity players to cut their teeth in the program. The league has produced standouts at other schools, but none has more players or a better record than Crenshaw.

The league has made Snoop Dogg, whose real name is Calvin Broadus, a savior of sorts for football in an impoverished area of Los Angeles where gangs roam many of the streets.

"It is more of an advantage to have kids who played in the Snoop Dogg league," coach Robert Garrett said. "They also have the experience, the fundamentals and the attitude that guys who started from scratch don't have."

Broadus' reputation for raunchy lyrics and run-ins with the law brought some initial apprehension from the mostly single mothers who wanted to enroll their sons.

"It was kind of hard to separate Snoop Dogg the entertainer from Snoop Dogg the coach, the father," league Commissioner Haamid Wadood said.

But the league soon caught on, especially when fathers with criminal records learned they could coach, unlike most other youth sports. Broadus, himself a former gang member, has several convictions for drugs and weapons offenses, and if the league didn't allow ex-cons, there wouldn't be enough coaches.

"When you look at the demographics of the area, this is the reality of the situation," Wadood said. "We don't condone any of that, but we look at the nature of the offense, how recent it was."

Sex offenders and domestic violence convicts, for instance, are banned from the sidelines.

The coaching exception has also reconnected boys with their dads, or at least with positive male role models in neighborhoods where fathers are often behind bars or otherwise absent.

The dads, many of them members of the rival Bloods and Crips, must agree to leave their gang disputes away from the field.

"This is kind of like a peace treaty," Wadood said. "Everybody wants something better for their kids."

Broadus, 38, launched the league in 2005 with $1 million of his own money after noticing that much of urban Los Angeles had no football for boys ages 5 to 13. He's since invested about $300,000, Wadood said. The league now has 2,500 kids enrolled.