ESPN Deportes to televise World Cup in US
APNews
Nov 25, 2009
ESPN Deportes will broadcast next year's World Cup in the United States with Portuguese commentary in what appears to be a challenge to Univision.
ESPN and ABC, both part of The Walt Disney Co., own all U.S. telecasts rights to FIFA events through the 2014 World Cup, except for Spanish-language rights. Those are held by Univision Communications Inc.
ESPN announced Wednesday that ESPN Deportes will televise more than 40 World Cup matches live. Five-time champion Brazil and Portugal are the only two Portuguese-speaking nations in the 32-team field in South Africa. ESPN360.com will show World Cup matches in Portuguese and other languages not yet announced.
Univision did not have any immediate comment.
"There's a thriving Portuguese-speaking community in the U.S. that lives and breathes soccer," ESPN Deportes general manager Lino Garcia said in a statement. "With Brazil, undoubtedly one of the most-followed soccer teams in the world, and Portugal qualifying last week, we are leveraging our multilanguage rights to better serve the passionate Portuguese-speaking fans."
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ESPN is owned by The Walt Disney Co.