In a bid to win independents, President Obama’s campaign is ramping up efforts to label Mitt Romney a hardcore conservative.

Out is the emphasis on Romney as a centrist flip-flopper with “no core,” a tag useful for Democrats as they attempted to hurt Romney with Republican voters and lengthen the primary season.

Now, as the campaign moves into a new phase and the general election draws closer, Team Obama is focused on pinning Romney down as too extreme, and is ready to pounce on any statements that could underline that point.