DAYTONA BEACH, Fla. (AP) — Fans of Josh Wise now have Dale Earnhardt Jr.'s 11-year reign as NASCAR's most popular driver directly in their sights.

Voting opened Saturday for the award, sponsored by Sprint and the National Motorsports Press Association, and there's no reason to believe Wise's tech savvy fan base won't be active participants.

Wise won the Sprint All-Star fan vote in May in an upset over Danica Patrick. His support comes from the Dogecoin community at online site Reddit, which also successfully mounted an online push to sponsor Wise's car at Talladega using the digital currency.

Voting runs until the day after the Nov. 16 season finale at Homestead, and Wise's supporters have pledged to unseat Earnhardt. Wise is in his third full season in the Sprint Cup Series and was ranked 36th in the standings headed into Saturday night's race at Daytona International Speedway.