LONDON (AP) — Burberry has decided to brand it like Beckham.
The London-based fashion house says Romeo Beckham — aged 10 — is a new face of the clothing brand.
The son of soccer star David Beckham and former Spice Girl Victoria Beckham features in ads for Burberry's spring/summer 2013 collection.
Beckham wears one of Burberry's signature trench coats in the campaign, which also features models including Cara Delevigne, Edie Campbell and Alex Dunstan.
Burberry chief creative officer Christopher Bailey said Beckham had been "a joy to work with and really stole the show" at the photo shoot.
Last week, Romeo Beckham, his brothers Brooklyn and Cruz and father David all wore Burberry as they attended the premiere of the Spice Girls musical "Viva Forever!" in London.
Trump denies mocking disabled reporter, demands apology
Importing Terrorism and Other American Values | Human Events
Media swarm on Trump, but where were they when Obama did this? [video]; Updated
Ann Coulter - Importing Terrorism and Other American Values
Dr. Mark Skousen - When Will the Market Doomsayers and Permabears Be Right?
Can Donald Trump's Mockery of a Disabled Reporter be Defended? | RedState
After Negligent Discharge, Idiot Refuses To Admit He's An Idiot - Bearing Arms - Concealed Carry, Kansas, Negligent Discharge