Four NBC affiliates broadcasting the Macy's Thanksgiving Day Parade are banning a commercial promoting veganism sponsored by People for the Ethical Treatment of Animals.

PETA spokesman Michael Lyubinsky said Tuesday the organization wanted to air the commercial during the parade but stations in Raleigh, N.C., Columbia, S.C., Savannah, Ga., and Little Rock, Ark., had banned it.

The commercial depicts a young girl saying grace at Thanksgiving, giving thanks for "the turkey farms where they pack them into dark, tiny little sheds for their whole lives."

The ad encourages viewers to "Go vegan."

Brad Moses, general manager of Raleigh's WNCN, said he decided to ban the ad in Raleigh and Savannah because it's not appropriate for the spirit of the parade.