MORE ASIAN TOURS: Western pop stars are increasingly criss-crossing Asia in search of new markets while financial malaise continues to afflict parts of the West.

GAGA FOR GAGA: Fans in Asia, from South Korea to Singapore, will be the first to see Lady Gaga's latest world tour, which begins Friday.

NOT JUST JAPAN: Japan has long been a hub for gigs by Western headliners, but touring activity has been building up in the rest of Asia over the past two years.