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THE NEWS: Italy is eager to change its reputation as a tough place to start a company. It wants to cut red tape, lower business costs to create much-needed jobs in a time of financial crisis, and introduce measures to attract foreign investment.
THE DETAILS: The new Italian government headed by Premier Mario Monti has already passed some measures and is considering a task force of experts to come up with ways to promote startups.
THE HURDLES: Italy's economy relies on goods manufacturing, and it is difficult for entrepreneurs to find investors willing to put money into a company quickly.
