Turkey's Jewish community is protesting a Turkish commercial that uses an old film footage of Adolf Hitler to sell shampoo.

The Jewish community and the Chief Rabbi's office on Monday called Hitler "the most striking example of cruelty and savagery" and said using his image in a commercial was unacceptable.

The statement also demanded a public apology from the advertising company "to repair the damage this commercial has caused to society's conscience."

The commercial for a men's brand of shampoo has Hitler appear to be shout in a dubbed-over Turkish voice: "If you are not wearing women's dress, you shouldn't be using women's shampoo either!"