Sara Lee Corp., with leaner operations and more profitable product line, reported that its first-quarter profit jumped 23 percent and raised its outlook for the year.

The maker of products such as Jimmy Dean sausages, Hillshire Farm deli meats and its namesake desserts, Sara Lee lagged the rest of the food industry for some time in terms of profitability.

But the company said Thursday that its long-term efforts to cut costs and launch better-selling new products helped its bottom line, along with prices for key ingredients stabilizing below last year's highs.

Sara Lee reported that it earned $284 million, or 41 cents per share, up from $230 million, or 32 cents per share, earned in the same quarter last year. Adjusted for one-time items in both quarters, the company earned 38 cents per share, up from 31 cents per share in the prior year.

Revenue fell 7 percent to $2.59 billion, as it sold fewer products, shed some product lines and saw a negative impact from the stronger dollar.

Sara Lee Chairman and CEO Brenda Barnes said years of cost-cutting and planning for new products work paid off during the first quarter and will continue to.

The company plans to launch several new products soon, it has secured new partnerships such as an exclusive distribution deal for its commercial products with Sysco Corp. and it has plans to sell two business segments.

Sara Lee has slowly been shedding less profitable products and business segments to focus on its core food and beverage products. It expects to sell its personal care products business to Unilever NV for $1.88 billion in 2010. Executives said they are in discussions to sell the company's household products unit but did not provide details.

Analysts expected the company to earn 16 cents per share on $3.16 billion revenue, according to a poll by Thomson Reuters. Analyst expectations typically exclude one-time items. Continued...