Recently deceased Nobel Prize-winning economist Gary Becker pointed this phenomenon out some years ago in his path-breaking study "The Economics of Discrimination." Many people think that it takes government to eliminate racial discrimination, but economic theory predicts the opposite. Market competition imposes inescapable profit penalties on for-profit enterprises when they make employment decisions on any basis other than worker productivity. Professor Becker's study of racial discrimination upended the view that discriminatory bias benefits those who discriminate. He demonstrated that racial discrimination is less likely in the most competitive industries, which need to hire the best workers.
According to Forbes magazine, the Los Angeles Clippers would sell for $575 million. Ask yourself what the Clippers would sell for if Sterling were a racist in his public life and hired only white players. All the evidence suggests that would be a grossly losing proposition on at least two counts. Percentagewise, blacks more so than whites excel in basketball. That's not to say that it is impossible to recruit a team of first-rate, excellent white players. However, because there is a smaller number of top-tier white players relative to black players, the recruitment costs would be prohibitive. In other words, a team of excellent white players would be far costlier to field than a team of excellent black players. It's simply a matter of supply and demand.
The takeaway from the Sterling affair is that we should mount not a moral crusade but an economic liberty crusade. In other words, eliminate union restrictions, wage controls, occupational and business licensure, and other anti-free market restrictions. Make opportunity depend on one's productivity.