Federal government spending per newspaper circulated daily was about 22 times as great in 2011 as it was in 1940.
It would be convenient to conclude that what newspapers have lost in daily print circulation they have made up with daily visits to their websites. But, on a per capita basis, this is not the case. In August 2011, according to data posted by the Newspaper Association of America, newspaper websites had 112,299,999 unique visitors, but only 25,300,000 average daily visitors.
Combine those 25,300,000 average daily visitors with the 44,421,000 copies of newspapers circulated daily (69,721,000), and there was one copy of a newspaper circulated daily or one Web visit made daily for each 4.5 people in the country.
Here is another measure: In 2011, according to the government's Medicaid and CHIP Payment and Access Commission, there were 71,700,000 who went on Medicaid for at least one month. That means there were more people on that government health care program for at least a month than the combined number (69,721,000) of newspapers put into circulation daily and people visiting newspaper websites daily.
Medicaid now appears to have a larger potential customer base than newspapers.
Liberal editors should think about that the next time they advocate more government.
Terence P. Jeffrey is the editor in chief of CNSnews.com. To find out more about him, visit the Creators Syndicate web page at www.creators.com.
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