The GOP presidential primary has so far been a lot of fun, and very fluid. There have been significant fluctuations in the conventional wisdom of how it will play out, and I am sure that trend will continue in the months ahead.
As an obviously biased believer in my Dad, Mitt Romney, I have been delighted by the steady gain in momentum his candidacy has received. The more people get to know him, the more they like him. He is a strong leader and strong communicator, with strong values. He has a clear vision for how to keep America the economic and military superpowers of the world, while at the same time, serve as a beacon of goodness, compassion, family values, and integrity.
This week, Republican voters across the nation will have another opportunity to see the (count them!) 10 presidential candidates debate the issues and state their cases. Like the last debate, I am confident that most of those who have not yet had a chance to hear from my Dad will become new supporters.
They will hardly be alone. In a 24-hour period starting that evening, we plan on enlisting 24,000 new Romney supporters through an innovative effort called “Sign Up America,” our largest grassroots event yet.
We plan on bringing in these new supporters through online social networks, Debate Watch House parties, financial contributions, visits to MittRomney.com, and through calls to 866–WIN–MITT. Supporters across the country will man call banks and send emails to friends, inviting them to join Team Romney.
I have to admit that when I first heard about the program, I was skeptical. Twenty-four thousand new supporters in 24 hours? But my Dad's message is resonating, and people are responding. And like National Call Day when we raised $6.5 million in one day, my Dad has consistently used innovation, creativity, and hard work to accomplish seemingly impossible tasks. He turned around the 2002 Winter Olympics and then became governor of Massachusetts, where he turned deficits into surpluses, and stalemates over health care and education policy into consensus and solutions.
His campaign is run with a similar philosophy. Just as his policies are aimed at bringing innovation and transformation to Washington, we’re striving to bring dynamism to our political outreach efforts. No campaign in either party has matched the Romney online effort, whether in our use of web video (over 1.5 million views to date), new media outreach, rapid response, or creating connections through online social networking platforms (e.g. he was the first candidate to have a Facebook profile).