Her rock star persona is the buzz of the campaign, and the Romney strategists have the happy task now of figuring how to best use her iconic blond good looks, her savvy on the stump and her popularity with crowds between now and November.
"Indeed," reports Politico, the Capitol Hill political daily, "this 62-year-old grandmother's contribution to Mitt Romney's campaign could amount to the most relevant role a wife has ever played in a presidential effort -- softening the edges of a flawed and awkward candidate who struggles to connect with voters."
This week's results -- decisive triumphs in three more primaries, in Wisconsin, Maryland and the District of Columbia -- suggest that Romney's "struggles" are about over. Calling him a "flawed" candidate is a bit excessive -- he has an enormous lead in delegates -- but even in winning, he often comes across as "awkward." Ann Romney, with scant experience as a public speaker, has emerged as a compelling and passionate surrogate for her husband.
He counts on her. "I wish Ann, my wife, were here," he told an audience in Wisconsin on the eve of that state's primary. "She's going across the country and talking with women. We have work to do, to make sure we take our message to the women of America."
The Romney campaign tries not to keep the two apart, despite the demands of campaigning, usually in several states at once. "We don't want a situation where they're apart for three weeks," says Tagg Romney, the eldest of the five Romney sons. "You can tell when she's off the trail for too long; my dad has got some sharper edges. He's a little less patient. She'll say, 'Oh, don't sweat it. You don't need to worry about that.' And (that distracts) him."
In fact, the Romney sons coined a name for their mom. They call her "the Mitt stabilizer," a name she cheerfully accepts. "I have been known (as that) at times by my sons," she told a Baltimore radio interviewer the other day. "Mitt can get very intense, and I can have the ability to kind of talk him off the rails sometimes."
Romney sometimes uses her as a foil to make fun of his reputation for stiffness. One of his favorite stump activities is to tell how he once asked her, "In your wildest dreams, did you ever think we would be running for president of the United States?" She replied, "Mitt, sorry, but you're not in my wildest dreams."