But the way to do this is by deregulating this highly regulated market. Break down state regulatory fiefdoms that prohibit residents from buying from out-of-state companies.

And get government out of the business of defining what insurance is. It only causes insurance to reflect what insurance lobbyists want rather than consumers.

The health care reform bills we have now do exactly the opposite. All existing regulations are left in place, and vast, sweeping new ones are layered on top of them.

Now, in a wave of particular brilliance, our legislators have created a mandate to force every consumer to buy the government-defined products from these barely competitive insurance companies. The inevitable result will be to hurt consumers even more and subsidize the insurance companies.

The stock market tells the story. Since the health care reform process began with the White House summit on March 5, the overall stock market has risen an impressive 54 percent. However, stocks of major health insurers have soared more: CIGNA, up 157 percent. UnitedHealth Group, up 88 percent. Wellpoint, up 84 percent. Aetna, up 65 percent.

It's time to stop this charade and begin a new, open process aimed to reforming health care that will actually serve American consumers.