Consider the remarkable election that just occurred in New Orleans, where a young Vietnamese American political novice, Anh Cao, unseated William Jefferson, a Democratic Congressional black caucus member for almost 20 years. The RNC showed little interest in a race that conventional wisdom suggested had little prospect for a Republican victory. Cao won a surprise victory on a shoestring budget.
I've seen similar opportunities in the last two years, where seats opened up in California and Ohio as result of deaths of two black caucus members. There were clear opportunities to run conservatives that the RNC ignored because of conventional thinking.
What does the customer consider value? Customers buy products they believe will make them better off. Although some voters are motivated by ideology, most are seeking a secure, comfortable and safe life.
Voters from every walk of American life must hear from Republicans, practically, how more freedom and less government will deliver better education, health care, jobs and security. And why the preservation of the integrity of traditional family life provides a critical foundation for our country.
Some suggest that reaching out to new communities means changing the party's agenda. What successful company builds market share by destroying its product? No, they maintain product integrity and use more aggressive and imaginative targeted marketing.
The Republican Party clearly needs change. The RNC needs a chairman that can lead it into a new era.
Someone who understands that the new beginning must start with sound business principles.