Scott Rasmussen

To make all the consumer choices meaningful, take the power away from employers to pick the insurance plan for their workers. If a company pays for employee health insurance, 82 percent believe that each employee should be allowed to use that money to select their own plan. If they come up with a less expensive option than their company chooses, most believe the workers should be allowed to keep the change.

If consumers are given control of their health care spending, thoughtful shoppers will demand better quality and better service. They also will bring down the cost of care.

Building consensus on health care reform requires taking good ideas from both Democrats and Republicans. As far as voters are concerned, good ideas are the ones that give individuals more control over their own health care decisions.

Scott Rasmussen

Scott Rasmussen is founder and president of the Rasmussen Media Group. He is a political analyst, author, public speaker and columnist for Creators Syndicate.