To connect with the middle class requires understanding the middle class. Franklin Roosevelt did this in the 1930s. As he expanded the role of the federal government, he explained it in a manner that made sense. His greatest achievement, Social Security, was not sold as a government handout but as an insurance program with people setting aside money during their working years that could be drawn down in retirement. That attitude still resonates with 21st century Americans.
In the 1980s, Ronald Reagan understood the rising frustration with an ever-expanding government. In his first inaugural address, he said, "Government is not the solution to our problem; government is the problem." Six out of 10 voters still agree.
America is still looking for the 21st century candidate who can connect with the middle class.