In addition to its green initiatives, Enron was a model for the CSR movement. In 2001 its CSR task force listed some of its accomplishments, some of which are reproduced below from Bradley’s essay:
· Secured board oversight of social/environmental performance
· Expressed support for Universal Declaration of Human Rights
· Established formal partnerships with WBCSD [World Business Council on Sustainable Development], IBLF [International Business Leaders Forum], and CI [Conservation International]
· Responding to stakeholder concerns on an ongoing basis
Now at this point, advocates of CSR and so-called sustainable energy policies might object. “No kidding,” they might say, “that the lying Enron also lied about its socially responsible policies. What else do you expect from greedy capitalists?” But there are two problems with this objection.
First, Enron really did engage in all of the “sustainable” practices that the environmental movement champions. Enron really did invest in wind and solar power, and really did lobby for renewable mandates and carbon dioxide emissions. So at the very least, Enron’s leftist critics should concede that it unwittingly did “the right thing,” though for ignoble reasons.
Second and more important, it wasn’t just Enron brochures that touted its green credentials. On the contrary, Enron received a climate protection award from the EPA, and a corporate conscience award from the Council on Economic Priorities. During the Kyoto meetings in 1997, Enron’s representative received an award from the Climate Institute on behalf of the company and CEO Ken Lay. To reiterate, the point isn’t that Enron fooled the genuine environmentalists, just as it had fooled investors. No, Enron really was doing everything that these activists desired from responsible businesses. Given their stated recommendations, these groups were correct to lavish praise on Enron.
Guilt-by-association is always a weak charge. Obviously, just because the best representative of corporate social responsibility and sustainable development also happened to be the most notoriously corrupt company in business history, doesn’t actually prove that CSR or modern environmentalism are bankrupt movements. But it certainly doesn’t help their cause.
American liberals should rethink their obituary of Enron. Far from representing true laissez-faire capitalism, the company instead showed the corrupting influence of government favoritism. Rather than conjuring up visions of Adam Smith, the name of Enron should remind us of the memo its representative sent from Kyoto that concluded, “This agreement will be good for Enron stock!!”