Rich Tucker

Bill Tancer, author of the book “Click: What Millions of People are Doing Online and Why It Matters,” told Reuters that by 2008, surfing for porn had declined by 10 percent from a decade earlier. Kids today seem more interested in hanging out. Not at the "Friends" coffee shop, of course, but at sites such as Twitter, Facebook and MySpace.

“As social networking traffic has increased, visits to porn sites have decreased,” Tancer told Reuters. “My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

There’s simply more quality sites on the internet these days. Users can watch live sports, post videos of their children and make free international video calls. Each year, fewer seem to be bothering to seek out porn.

And nobody can be certain what’s ahead. Trancer, the internet analyst, predicts that people will want guarantees that the information they find online is accurate. “I think we will see someone come forward and develop a new type of software that can filter for the most accurate information,” he told Reuters in 2008. “Maybe accuracy is the next thing we will all search for.”

If someone builds it, the users will come.

Rich Tucker

Rich Tucker is a communications professional and a columnist for