Not only that, but you have to make certain everyone, everywhere knows that no one is better at what you do than you are.
You have to develop, in a very real sense, a cult following.
If you develop a cult following, then you will have met one of the principal qualifications to be President of the United States in the 21st Century.
Sarah Palin, Michelle Bachmann, and Donald Trump are reflective of this theory in the 2012 election cycle. That's largely because there is an incumbent on the other side. But, Democrats have had their share of pretenders to the throne like Dennis Kucinich, Ralph Nader and, of course, Joe Bide
One of the reasons for this phenomenon is the two-party system which has developed so strongly here. If we didn't have two parties; we would likely have 27.
The parties are not defined by the vast number of people who tend to be Right-of-, or Left-of-center. They are defined by their edges: MoveOn.org and the Tea Party.
Those who live (and make their living) at the edges of the two parties have developed a short-hand for those who do not pass their self-proclaimed tests of fealty-to-orthodoxy. Liberal Democrats call their moderates "Democrats-in-Name-Only" (DINOs); Right wing Republicans use the same formulation for their moderates; "Republicans-in-Name-Only" (RINOs).
[Insert "Governor-in-Name-Only" joke here]
The problem with the current crop of GOP cult-figures is, Democrats (and their allies in the popular press) point to them as the defining the Republican Party.
Michelle Bachman is never going to be President of the United States. Neither will Sarah Palin, nor The Donald.
The new ABC-Washington Post poll shows President Obama is in a precarious political position. Asked if they approve or disapprove at the way Obama is handling his job as President, only 47 percent of respondents approved; 50 percent disapproved.
This is significant because, other than the run-up to the mid-term elections last November, Obama has avoided the dreaded 50 percent threshold of disapproval. November was the last time rank-and-file Americans were paying close attention to goings-on in Washington prior to the Blink-a-Thon over the government shutdown a couple of weeks ago.
To succeed in America - to truly succeed in America - you have to be more than excellent at what you do; you have to be a carnival barker making certain that every single person in each of the 50 states knows that you are excellent at what you do.