Rich Galen

I will not read either one of these books because of the Mullings Rule on Non-Fiction which states in total: "It has to have a lot of pictures or I have to be in it."

Nevertheless, the books will remind everyone of Whitewater, the Rose Law Firm, the missing billing records, Bill's girlfriends and all the old muck with which we were so familiar back in the day. This cannot be good for the Clinton campaign.

Here's where the discussion ended up yesterday morning on Fox: Jane said that no one's mind would be changed by these books - people who liked Clinton will still like her; people who didn't like her will still not like her.

I agreed with her (a rhetorical trick which can be used to great effect to disarm an opponent in a 4-minute TV segment) but added that is the campaign's problem with these books.

Hillary Clinton is stuck in the polls in the low- to mid-thirties meaning up to 70% of Democrats are looking for someone other than Hillary Clinton to be their nominee.

Polls consistently show Clinton's favorable/unfavorable ratings at about 50-50. In the Gallup poll taken earlier this month, only three percent of respondents had no opinion about Clinton.

The Clinton campaign needs people to change their minds.

If these books only serve to harden previously held opinions, they will be big books, spelling big trouble.


Rich Galen

Rich Galen has been a press secretary to Dan Quayle and Newt Gingrich. Rich Galen currently works as a journalist and writes at Mullings.com.