So how can good parents decide what programs, movies, or games their children should watch (or play) this summer?
Forget the media ratings. Check the media content instead.
Children are often quick to ‘reassure’ their parents that a hoped-for movie, video game or TV show must be age-appropriate because the rating says so. (“I’m 14 and it’s only rated PG-13”). But media ratings are not truly independent of the entertainment industry; producers, creators, and profit-seeking media companies all weigh in. And their criteria and judgments don’t reflect what most parents think. Age ratings offer a “ballpark” estimate of the product’s target audience, but little guidance about the product’s actual content. “Ratings creep” makes the rating even less reliable, as the same movie that’s now rated PG-13 would have been rated R years earlier.
A new study published this month (June 2011) in the journal Pediatrics shows that fewer than half of all parents typically consult the movie industry’s ratings and only about a third of parents check TV or video game ratings. Some don’t bother to check out ratings because they just don’t care what’s in a movie at all – they foolishly let their children watch anything they want. But others just don’t trust the ratings – and for good reason.
According to the study, the ratings also don’t tell caring parents what they really want to know: “What’s in it?”
More than anything else, careful parents value specific content information about the levels of violence, sexual content, adult themes and offensive language within a movie, game, or program. And there’s good reason for that too.
How to Save Your Family: Become Media-Wise
Accurate information puts parents in charge. It lets us decide what content is appropriate for our own children, according to our own values. Not surprisingly, religious beliefs strongly influence most parents’ decisions about age-appropriate media content. For example, 45% of regular worshippers would shield their children from dialogue about alternative lifestyles while only 22% of less-frequent worshippers would do so.
So where can parents turn for accurate media information? Try these three excellent resources:
Parents Television Council provides content information, reviews, and research on media trends.
Pluggedin.com, sponsored by Focus on the Family, offers valuable, content-based reviews of movies, video games and music.
Screenit.com provides extremely detailed information on current and classic movies.
Protect your children from adults who don’t share your values and are on a mission to thwart your influence. If you believe a movie is inappropriate for your child, explain why and then commit to securing an alternative that works for both of you.