It won’t be easy for the editors of Salvo to break through the media clutter out there, but they are certainly up to the task. And they’re jumping into a traditionally ripe market. As a Kaiser Family Foundation study titled Tweens, Teens and Magazines notes, “Ever since Seventeen magazine made its debut in the 1940s, teen magazines have been one of the most successful genres of magazines.” Still, the competition is stiff, which is why the editors of Salvo are wise to take a less traditional approach -- namely, challenging teens and young adults to actually think and reason.
Children and teens consume more and more media these days -- often in their own bedrooms, away from the supervising eye of a parent, another Kaiser study shows. So it’s more important than ever that they get “the other side” of the important issues of the day. Your moral views are going to be heavily outweighed by secular views that will strike teens and young adults as smart and reasonable. Salvo can help redress that imbalance.
Of course, to do that, it needs to attract readers -- and judging by the positive feedback the editors have been getting (along with many subscription orders), Salvo is doing just that. One reader wrote: “My own straw poll among teens and twentysomethings I know indicates that Salvo is a resounding success. They loved it, whether they just skimmed through and laughed at the fake ads and features, or read a whole article. I intend to subscribe, and the youth pastor is considering signing my church up as well. It’s not like anything else.” A parent adds: “I casually put Salvo in a place where my 15-year-old daughter would run across it, and she told me that she found it edgy indeed! It started a conversation or two for us.”
The bottom line is, there’s a war between competing points of view out there -- a war that matters deeply. Thanks to slickly produced TV shows, magazines, movies and Web sites, your teenager is definitely hearing from the side that spurns traditional morality. With the help of publications such as Salvo, you can start to even those odds.
Salvo is published by The Crux Project. Although I firmly believe it can sweep the nation with the proper marketing and become self-sustaining, the first year of publication needs your support. Please consider making a donation. My husband and I wrote out a check to them today. We can think of no better way to show our love to the younger generation than to help provide them with materials that will challenge their thinking, enrich their spirituality and transform their lives.
Please consider ordering a subscription for every older teen and young adult you know. And if the spirit leads, please also consider writing a tax-exempt check to The Fellowship of St. James and be sure to mark it as funds for Salvo.